Branding
Good branding is essential to success.
A well-executed brand identity not only communicates your company's values and personality but also contributes to customer loyalty, differentiation in the market, and long-term success.
What is branding all about?
Brand design is a unique identity for your business, comprising a logo, color scheme, and typography. This identity distinguishes your brand and, when consistently applied, enhances recognition across various platforms.
Our approach to branding begins with thorough research and strategic planning, ensuring designs are not only beautiful but also aligned with market and business objectives. The result is a enduring brand that outperforms competition.
Our branding work includes:
Competitive Research &
Brand Strategy
Each branding project kicks off with extensive research and a meticulously outlined strategy, mapping our designs with purpose. This purpose becomes the guiding northern star for all subsequent design decisions, allowing for a cohesive and impactful brand identity.
Visual Design &
Language
Based on our research and strategy we sketch out several logo concepts, out of which we'll choose 2-3 that we believe will be a solid solution for your brand. We will not present anything we don’t fully believe in.
At the same time, we're outlining a brand style guide — a manual that defines the elements and guidelines governing your brand's visual identity and messaging.
Implementation &
Activation
With your logo finalized and a brand guide in place, we're ready to layout business cards, a website, product packaging, store front signage, photography, and more. We understand that each client and brand have unique needs, and our design approach adapts accordingly.
Brand Growth &
Support for Future
Completing the brand guide is not the end; rather, it marks the beginning of a lasting relationship between Look North and your brand. Whether it's producing additional brand elements or making sure of correct interpretation of the brand guide by other vendors or your in-house team, we are here for you and will help to guide you along the way.
Case Study
See for Yourself
MB Farm Cannabis
Logo & Branding • Product Photography • Packaging Design & Production • UX & UI Design & Development • Craft CMS
You made us stand out in the crowd. Everything looks so good!
Alison Sherman
Sales & Product Development, MB Farm Cannabis
Our branding capabilities include:
Brand Design
- Information architecture
- Content strategy
- Technical strategy
- Migration planning
- Technical SEO
- Accessibility
- Flowcharts & Wireframes
Experience Design
- UX Design
- Online Prototyping
- Digital Product Design
- Website Design & Development
- App Design & Development
- Content planning
Digital Marketing
- Social Media Creative Direction
- HTML Email Design
- Mar-tech Strategy, Implementation and Management