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LOOK NORTH INC.
12 Broad Street
Suite 303B
Red Bank, NJ 07701

973-509-8088


Extend Fertility

Fertility options for women through focused, patient-first service.

Extend Fertility is a premier egg freezing service in New York City, founded to make fertility preservation accessible and affordable for more women. By combining a focus to egg freezing with an expert healthcare team, they provide women interested in fertility options for the future with physician excellence and high-level service specific to their unique physical and emotional needs. They needed a digital partner to get them up and running—one that understood the tools and technology, strategy, and design. Look North stepped in to deliver a comprehensive suite of products including a website, HTML emails, third-party integration and more.

Services

  • Digital Strategy
  • UX & UI Design
  • Development
  • Hosting & Support
  • ExpressionEngine CMS
  • Salesforce Integration
  • Lead Generation

See for yourself

Visit the Site

Extend Fertility is a premier egg freezing service in New York City, founded to make fertility preservation accessible and affordable for more women. By combining a focus to egg freezing with an expert healthcare team, they provide women interested in fertility options for the future with physician excellence and high-level service specific to their unique physical and emotional needs. They needed a digital partner to get them up and running—one that understood the tools and technology, strategy, and design. Look North stepped in to deliver a comprehensive suite of products including a website, HTML emails, third-party integration and more.

Services

  • Digital Strategy
  • UX & UI Design
  • Development
  • Hosting & Support
  • ExpressionEngine CMS
  • Salesforce Integration
  • Lead Generation
Visit the Site
‘‘

The Look North team is full of great ideas and easy to work with. They are able to provide strategic insight which has solidified their role as one of our longest-standing partners.

— Michael Bernstein, Chief Marketing Officer

Our Solution.

We began with a plan for a website that would serve as the core of the marketing engine. The site needed to be fast, flexible and work well on both desktop and mobile environments. It also needed to integrate with Salesforce, Pardot, various tracking services such as Google Analytics and call tracking. In addition, it had to be easy for the marketing team to keep it fresh with up-to-date content and events.

We designed and built not only the website, but a system of landing pages that were integrated with rapid prototyping tools such as Virtual Website Optimizer and Unbounce. This allows the Extend Fertility marketing team the ability to create A/B tests for conversion performance.

Top Site Features

  • Interactive lab tour
  • Fast landing page creation tools
  • ExpressionEngine CMS
  • Blog & content sharing tools
  • Responsive design and development
  • Super-fast for SEO & SEM
  • Fun, friendly design

Interactive lab tour

Extend Fertility has a state of the art cryogenic lab. And it looks super cool!

We created an interactive interface where users can go in and click each step to find out what each station does for the egg freezing process. And, by incorporating video of the chief embryologist, each step is clearly explained. See it in action!

Landing Page Creation Tools

Quick landing page creation, testing and iteration using ExpressionEngine.

The Marketing Team needed a system for user testing and rapid adjustments based on current campaigns. Using ExpressionEngine we created a system of landing pages that could be quickly repurposed for a variety of marketing campaigns. And, variations on the individual pages were possible using Virtual Website Optimizer and Unbounce.

Extend Fertility is a perfect example of how we partner with marketing teams for ongoing success and to support their digital marketing and advertising initiatives.

A powerful site on many fronts

By following best practices and answering the needs of the Extend Fertility marketing team the site is a powerful marketing and lead-generation platform

Once the site was built and launched we continued to deliver great work with the Extend Fertility team. Many new (and sometimes refined) features have been seamlessly introduced and/or improved since the launch of the original site.


Expression Engine Content Management System

The site is built on the ExpressionEngine CMS, which is a powerful tool for site administration and application development. It features a responsive control panel for easy site management on the go by non-technical site administrators. And, it provides a framework for future content, features and functionality.


Blog & Sharing Tools

With a friendly way to share current information about egg freezing our visitors can keep informed while doing their research.


From desktop to tablet to phone. Flawlessly.

Research shows that many women start their research on a desktop but quickly transition to mobile devices to stay on top of particular topics. Our responsive design ensures a great experience no matter which device they're visiting from.


Super-fast for SEO

The site is fully optimized for search (SEO) as per Google Page Insights tools. The content is fine-tuned for specific search terms while the code and server are optimized for a fast experience.

Great design

We brought the branding to life through a fun, friendly design system.

At the start of the project we were provided a set of identity tools including the logo, typefaces, illustration samples and a color palette. From there we extended the branding to work on a wide range of landing pages, HTML emails and other communication tools.

See what we can do for your project.

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