Corporate Fuel
Website design and development for a boutique investment bank
Corporate Fuel is a small New York investment bank focused on middle market companies. To communicate its unique offering and personal approach, Look North created an entirely new website positioning the firm as helping clients “realize full value” and demonstrating the breadth, depth and experience Corporate Fuel brings to each transaction.
Services
- Digital Strategy
- UX & UI Design
- Development
- Hosting & Support
- ExpressionEngine CMS
- Lead Generation
- Content Strategy
The Look North team is full of great ideas and easy to work with. They came equipped with the right design and technology solution for our project.
— Cathleen Coté, Vice President
A strategy-driven solution.
To support Corporate Fuel’s marketing efforts, the new site needed to deliver a modern user experience with a powerful message. Look North created a friendly, contemporary look built on user-centric responsive design. The site engages the user and delivers fresh content that’s easy for the client to update and manage, reinforcing the client-driven values of Corporate Fuel.
Top Site Features
- User-centric design
- Responsive design
- Two sites with one CMS
- Custom photography
- Solution-based case studies
User-centric design
Throughout the site we focused on the visitor.
From the very first page, we considered the visitors’ goals and offered options to help them understand how Corporate Fuel can answer their needs. The case-study feature on the homepage ensures visitors know the types of services Corporate Fuel provides, and the resulting case study demonstrates the expertise of the organization.
Responsive Design
Modern responsive design supports today's wide range of devices.
Whether visitors are looking for services to help grow or sell their successful business, or on their way to the Corporate Fuel office and just need directions, the new site delivers. We designed the site to be responsive for easy access on desktop and mobile devices alike.
Two sites in one
Reusing ExpressionEngine makes launching a sister site quick and easy.
Shortly after the launch of the initial site, Corporate Fuel approached us about a site for its private equity fund, Community Fuel. Rather than build an entirely new site which would incur additional expenses for the ongoing hosting and CMS support, we extended the existing site to accommodate the new brand with a related look and feel. The resulting site is easy to use and feels connected to the Corporate Fuel site. Can someone say ROI?
Custom photography
We introduced prospects to the real people they’ll work with.
To truly differentiate Corporate Fuel from its peers, we used custom photography throughout the site. Users see images of the same team on the homepage they will be speaking and working with when they engage Corporate Fuel. This has huge advantages over traditional stock-image websites—especially in a service-driven industry. And the rest of the site looks pretty great, too...if we do say so ourselves.
Unique solution-based case studies
Corporate Fuel has guided clients through a wide range of business transactions.
A drop-down menu on the homepage offers a range of common business scenarios that might be driving visitors to Corporate Fuel’s website. Whether they are looking to sell their company, buy a different company, or just not quite sure—users are guided through Corporate Fuel’s range of services and pre-qualified as potential clients.
See what we can do for your project.
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