Woodhaven Lumber

Woodhaven needed a beautiful website to showcase their quality products and extensive expertise, and built to capture leads from both homeowners and professionals in the business.

https://looknorthinc.com/assets/our-work/woodhaven-main.png

Project Goals

We started the project with a series of discovery sessions with various departments within Woodhaven, including their sales, installation and customized product teams. By doing this, involving the various teams and understanding their use of the site and workflow we were able to put together a content strategy and site architecture that focused on a number of user goals, each resulting in a specific call-to-action. We also worked with the marketing department to understand how they needed to manage the site based on their capabilities and their planned marketing campaigns.

Key Services

Digital Strategy
Content Strategy
UX & UI Design & Development
ExpressionEngine CMS

Our website overhaul was a project of true partnership with Look North. They took on our site like it was their own. They always put the best interests of our business goals first.

Julianna Welker

Marketing Director

What We Did

Get inspired with beautiful galleries.

Need ideas for your next home project? Woodhaven has a great portfolio of projects and library of images from their archive of work that will be sure to inspire users on what to do for their home. All in an easy-to-use CMS that Woodhaven can update whenever they have new content.

Designed with two audiences  in mind.

Not only does Woodhaven appeal to the average homeowner but they also have products and services more geared towards professionals and builders. Both users of the site have a homebase for content that relates to them.

A mega-dropdown makes navigating the site with fast and easy.

The Woodhaven website contains many products, services, and departments. We needed to design a navigation system that allowed fast and easy access to this content while ensuring users don't get lost as they move from one section to another.

Ready to convert from any page on any device.

Woodhaven had a priority to make it easy for users to find the right number to call and also find the nearest store. We made sure this looked great on mobile.