Wave HDC

Wave HDC is revolutionizing B2B healthcare patient insurance verification for their customers using real-time AI to create an ROI as much as 200%.

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Project Goals

Wave HDC has created a new way of verifying patient insurance coverage for the healthcare billing industry. To be successful they need to help their potential customers “unlearn” what they already know about insurance verification. This is not easy in an industry that, much like banking, is powered by decades old technology and processes.

Key Services

  • Branding Refresh & Brand Guide
  • UX & UI Design & Development
  • Craft CMS
  • Targeted LinkedIn Campaigns

This looks fantastic!
Thanks for such a great partnership.

Rob May

VP of Marketing, Wave HDC

What We Did

Brand Refresh & Brand Guide

Wave HDC was in a need of a brand refresh that reflected their product’s cutting edge technology and energy of a young tech company.

Our work brought new life into the identity, refreshing its visual appeal and aligning it with evolving market trends and company’s values. We followed our design process that involved refining the brand's logo, color palette, typography, and overall design elements to ensure consistency and relevance across all materials.

Alongside a brand refresh, we created a comprehensive brand guide that served as a roadmap, outlining the dos and don'ts of brand usage. From logo placement to tone of voice, the brand guide provided clear directives to maintain brand integrity and cohesion. It empowed the Wave HD’s sales team to uphold the brand's essence consistently, promoting trust and recognition in the marketplace.

All this hard work resulted in the company’s success in the marked, and ultimately led to an acquisition.

Elegant & professionally designed letterhead & business cards.

Simplifying complex concepts with animated infographics.

Animated infographics effectively visualize the complex subject of behind-the-scenes technical healthcare insurance processes with simplicity and clarity.

Customer Support, 24/7

This round-the-clock support enhances customer satisfaction and trust, as clients can get help whenever they need it, regardless of time zones or business hours.

Lead Generating Landing Pages

Capture potential customers' information through compelling CTAs and persuasive content. A simple conversion form maximizes conversion rates, turning visitors into valuable leads.

Project Success


Finalizing the style guide and executing a successful LinkedIn marketing campaign led to significant traffic growth, and ultimately the acquisition of Wave HDC by Experian.