Roland Foods

As an importer and distributor of a diverse range of specialty food products, Roland Foods required a blazing fast website to showcase the high-quality ingredients their customers want to know about. At the same time their sales team needed a top-notch marketing tool for promotions and new product releases. Look North delivered just that.

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Project Goals

Roland Foods is steeped in history, dating back to 1920’s Paris, France. With a reputation for importing the finest ingredients across a wide range of cuisines, Roland Foods needed a new website to better showcase it’s products to both business, and consumer audiences. This need, coupled with a new online content engine designed to keep marketing and sales materials fresh, posed the perfect challenge for Look North. We worked closely with the Roland Foods Marketing and Sales teams to create a solution that is easy-to-use, fast, and effective.

Key Services

UX & UI Design & Development
Craft CMS
Salesforce Integration
Custom API Software Development

Our new website by Look North solved the business goals we told them were important to us. And, we can already tell the platform will scale as our business and marketing operation grows.

Jorge Diaz

Senior Manager, Business Process & Technology

What We Did

Lightning Fast Product Catalog

The Roland Foods product catalog needed to be fast, and current. We solved for the “fast” using a combination of Craft CMS, smart field design, and static site caching. We solved for the “current” by integrating with a content syndication platform used by the larger Roland Foods team. Products load fast, and are always up to date.

Customized Third-Party Integrations

From sophisticated, syndicated content management across multiple platforms to complex tracking and analysis, to integration with Salesforce.com and Mailchimp, this new site handles these connections with ease.

Beautiful Email Newsletters

Custom template newsletters that pull entires from the website and drive traffic to marketing pages. Fully integrated and branded to create a cohesive experience from email to web page.

Let’s not forget some delicious recipes.

What would a speciality food website be without delicious recipes. Drawing on their vast product catalog, and a team of culinary experts, Roland Foods created an archive of recipes that span different meal types and cuisines, allowing users to find the perfect recipe. And, of course the recipes pages work great on mobile phones, because that’s how people like ‘em.

Extending the Experience

We worked with the Roland Foods marketing team to create a separate, but related, website for their Innovation Summit. It was built on the same infrastructure and provided all event details and a full registration system. The response was fantastic and the event went off without a hitch.