MB Farm Cannabis
From the foothills of the Adirondack Mountains, MB Farm Cannabis is high quality and sustainably grown. We helped the brand come to life, from the logo, through the packaging and photography, to the website and beyond.
Project Goals
Key Services
- Logo & Branding
- Product Photography
- Packaging Design & Production
- UX & UI Design & Development
- Craft CMS
You made us stand out in the crowd. Everything looks so good!
Alison Sherman
Sales & Product Development, MB Farm Cannabis
Holy crap!!! Awesome.
Chris Kostyun
Sales & Technology, MB Farm Cannabis
What We Did
Design Strategy & Mood-boarding
We started our work with thorough research of both the local and national cannabis markets. Our goal was to differentiate MB Farms in a market already saturated with competitors.
Designing for the cannabis industry comes with numerous constraints and regulations, particularly to prevent marketing to underage consumers. We approached this responsibility with seriousness, making sure that every aspect of our designs met CDC standards and regulations.
Starting with moodboards and sketches, we presented 3 concepts, meticulously refining them until our client and us agreed upon our favorite one.
Final Logo & Branding
The chosen logo concept for MB Farm is not only visually appealing and descriptive but also aligns well with the company's values. The handmade aspect of the logo adds uniqueness while symbolizing the hands-on ethos of the business, where the MB Farm team proudly embrace their roles as farmers. Illustrated by the talented local hand letterer, Frank Smith, the logo resonates with authenticity and personalized charm, enriching the brand's identity.
Collateral & Other Pretty Things
MB Farms maintains a cohesive brand style across various materials, from business cards to stickers. This consistency promotes brand recognition and professionalism while building trust with customers.
From Farm Field to Store Shelf in no Time
Quickly executed packaging design and production, in-house product photography and retouching followed by getting all products up on their brand new, beautiful websites got MB Farm Cannabis up and running in no time.
An Attractive Website with Smoking Fast Product Catalog
Lightning-fast loading speeds of the product catalog offer a simple and elegant interface for an elevated browsing experience.
Powerful Application on Any Device & Anywhere
MB Farms' catalog is optimized for seamless loading on mobile phones and adapts effortlessly to any screen size.
Updating the catalog is a breeze thanks to its smoking-fast performance (yes, we did it again), providing a smooth and efficient experience for both customers and administrators alike.
On-brand Ads for Consistent Marketing
Look North assists in delivering digital ad assets for MB Farm to a range of distributors with whom they are partnered. This ensures consistent and effective brand representation across various platforms, maximizing reach and impact in the market.
