Jessica Seinfeld

An author of three New York Times bestselling cookbooks and the President and Founder of Good+ Foundation, a non-profit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of donated goods and services.

https://looknorthinc.com/assets/our-work/jessica-seinfeld-main.png

Project Goals

Jessica needed an identity and experience that complemented her personal style. We collaborated with Jessica and her team to design a site that caters to users on the go. By showcasing seasonal recipes and providing step-by-step instructions, visitors can easily plan and prepare delicious, healthy meals. The recipes are conveniently organized by category and ingredients, facilitating fast and convenient browsing.

Key Services

  • Visual Identity & Branding
  • UX & UI Design & Development
  • Interactive Search
  • Step-by-Step Recipe Instructions

Thank you to my amazing team who killed it with this new website. I’m so thankful to each of you.

Jessica Seinfeld

What We Did

Lightning Fast Interactive Search

Craving something with salmon? No problem. The site contains hundreds of delicious recipes for breakfast, lunch, dinner, and everything in between. But what makes the experience great is how easy it is to search and find just what you're looking for. And, if you're simply not sure, the site can suggest something that will be perfect for any occasion.

Custom Blog Managed in an Easy-to-Use CMS

From sophisticated, syndicated content management across multiple platforms to complex tracking and analysis, to integration with Salesforce.com and Mailchimp, this new site handles these connections with ease. Additionally, a robust application framework provides the platform for future site growth.

Step-by-Step Instructions

Photos and videos make putting together a great meal as easy as 1-2-3. Whether you're a seasoned chef or newbie in the kitchen, easy-to-follow instructions will have you feeling like a chef de cuisine in no time.

Maintaining & Growing the Brand Together

Jessica is one of our longest held clients and we’ve been enhancing her online branding through updated graphics, new ideas and new promotions.