FOODMatch

A B2B website for a world-class brand, highlighting quality products and industry expertise. Founded in 1996, FOODMatch is a producer and importer of speciality Mediterranean foods with a focus on bulk and retail olives and antipasti.

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Project Goals

FOODMatch needed a website that showcased their wide range of products (which of course we had to sample first). What we delivered is a content managed, responsive website that brought all of their brands under a single roof. Sales and marketings teams use the site to deliver product information to customers and partners alike. An easy to use control panel helps them keep the site fresh and seasonal.

But maybe most importantly, the FOODMatch website exemplifies how FOODMatch continues to realize ROI in the site through ongoing feature and functionality upgrades and improvements. The site is a single platform connecting their Sales, Marketing, QC, and Executive teams.

Key Services

  • UX & UI Design & Development
  • ExpressionEngine & CartThrob
  • Salesforce Integration
  • Dynamic PDF Sell Sheets
  • Sample Ordering
  • Robust Corporate Portal

We have worked with Look North for a few years and we couldn’t be happier with the quality of work and customer service.

Brandon Gross

Vice President of Marketing

What We Did

Blazing Fast, Dynamic Product Catalog

The product catalog is the heartbeat of any product-focused B2B company and FOODMatch is no exception. With easy-to-use browse and search features, filtering, and a rich visual design, finding what you’re looking for is quick and easy. Fast, beautiful, downloadable detail pages deliver product details for consumers, corporate customers, and sales teams alike.

Smart Sample Ordering

Leveraging the ExpressionEngine site, we created a Portal for sample requests by sales teams designed to streamline the sales process. The result is a tool that has handled thousands of sample requests and saved the company thousands in shipping costs.

With ingredients in hand, let’s get cooking!

FOODMatch has an extensive library of recipes that use their products as either the main or supportive ingredient in delicious meals. We created a system of categorization and implemented a search tool to make finding recipes quick and easy. And, by linking ingredients to the product pages visitors can get detailed nutritional information.